与凯时注册用户合作的宣传重点

4月14日欧盟磋商重点报告的主题是“倡导”. 这两位发言人是来自英国巴克斯顿的Jeremy Smith, 宣传中心, 和来自蒙特利尔的Jean-Martial Bonis charcharle, 加拿大, 倡导中心和Kayros网络. 会议由凯时会员注册委员会成员Martin Georgi主持.

Jeremy and Jean-Martial presented in a compressed form the results of an in-depth study based on interviews with 12 international organisations involved with advocacy work. They gave an overview of the status quo during the pandemic and an outlook on how advocacy and campaigning might change leading into a post-Covid future, 包括对从事这类工作的组织的影响.

The changing situation at the beginning of the pandemic was described by the two speakers as „Eight Uncertainties“ facing the organisations. The situation for advocacy has changed internationally with a changing relationship between state and civil society. 在一些国家, 组织的“开放空间”已经大大减少, 在其他, 合作越来越多. New organisations and new ways of working have arisen on a national and international level due for example to changing and unequal access to decision-makers and to financial resources.

The fundraising during the pandemic has proven to be quite unequal: while large organisations with experience in fundraising during crises have generally done well. 甚至经常增加他们的收入, other organisations and in particular many smaller organisations have often faced a significant reduction in revenue. The long-term effects which will be visible after the end of the crisis are described by the two authors as a „fundraising time bomb“.

对于未来，作者为组织发展设想了四种选择:

• Large organisations which have remained successful during the crisis may judge that they are „still in the room“ and might want to continue their advocacy efforts with little change from before the pandemic
• Some existing organisations and many newer organisations may rather choose a „flexible rebranding“ to show themselves more as movements than as established institutions.
• New organisations with little access to funding or to decision-makers may choose to go „all virtual“ and work with new and innovative methods of advocacy and new forms of regional, 国内和国际对齐.
• Organisations that have lost access to decision-makers or that are dissatisfied with online-activism might choose the path of „radicalisation“, 通过增加抗议, 对线下行动主义和新联盟的新关注.

These four directions are already observable in some organisations now and will be relevant not only for advocacy and campaigning but also for fundraising and organisational development in general. They can be a useful scheme for guiding organisations to an adequate role after the pandemic.

作为一个前景, Jeremy and Jean-Martial announced their interest to re-evaluate the situation one year after their study. The participants at the Spotlight session showed their interest in such a continuation as well as in the details of the study by asking many questions in an intensive Q+A session after the presentation. A summary of the study as well as any subsequent followups can be found on the website of the 宣传中心:

阅读更多有趣的链接:

宣传和宣传:Covid - 19的影响和未来的影响.